From December 2021 to December 2022, reported thefts rose by 50% in cities like Atlanta, Georgia, and El Paso, Texas, while it tripled in Dayton, Ohio. In 2022 alone, more than one million cars were stolen. That’s about two vehicles stolen every minute.

There’s an old saying, “If you’re not growing, you’re dying.” That saying could be revised with technology companies to “if you’re not innovating, you’re dying.” The companies that choose to sit idle, content to continue to sell the same thing year after year, are the ones who get left behind.