Dealer News – May 2024

There’s an old saying, “If you’re not growing, you’re dying.” That saying could be revised with technology companies to “if you’re not innovating, you’re dying.” The companies that choose to sit idle, content to continue to sell the same thing year after year, are the ones who get left behind.

Member Spotlights: Keller Bros Auto Auction

Nestled within the landscapes that Lebanon County has to offer lies Keller Bros Auto Auction, a cornerstone in the automotive industry with roots tracing back to 1921.

Member Spotlights: Endless Mountains Automobiles, LLC

As a former management consultant, I have firsthand knowledge of the value that experienced people can mean to any business, and my small pre-owned vehicle dealership start-up proved to be no exception.

Here’s our monthly article on selected legal developments we think might interest the auto sales, finance, and leasing world. This month, the developments involve the House Financial Services Committee, Consumer Financial Protection Bureau, three U.S. Senators, the Federal Communications Commission, and Federal Trade Commission.

As the automotive industry embraces the digital revolution, eBay stands out as a vital platform for dealerships. It provides them unparalleled access to global and local markets and facilitates the seamless sale and purchase of vehicles and automotive parts. This article explores eBay’s advantages for car dealerships and provides practical advice for maximizing its potential.

One strategy that continues to garner positive attention is the art of storytelling. Far from mere embellishment, storytelling is a potent tool in captivating and engaging potential buyers (now and in the future), fostering emotional connections, and ultimately driving your sales.

Auto dealerships, only in pursuit of immediate leads, often miss the forest for the trees. In the ebb and flow of the auto industry, dealerships may be tempted to focus on immediate lead generation, but sustainable success demands a more nuanced approach. Big Time Advertising & Marketing, as a full-service agency, embodies a strategic partner that extends beyond the immediacy of leads to forge a lasting brand and sales presence. Our mission? To turn today’s “hot” strategies into tomorrow’s sustained successes regardless of the market.