Sharla Godbehere
VP of Sales in Auto Lending at Equifax
For more than 25 years, Sharla has been focused on leading successful teams to drive innovation and thought leadership within financial services. She is responsible for launching the FinTech vertical practice at Equifax, building a dedicated organization of specialists in product management, data & analytics, customer fulfillment, sales and marketing. Sharla consults regularly with today's future-designing companies to help expedite responsible growth in lending, with a mission to expand financial opportunities, allowing all consumers the freedom to live their financial best. Sharla currently leads the Auto Lending and Credit Union teams. Her background and expertise in the Fintech space will be vital to helping our lenders as they shift their focus to driving a digital experience.
A Layered Approach to Combat Synthetic Identity Fraud
With fraud losses growing rapidly it begs the question: Exactly who should address the issue? The dealer? Lender? Technology service provider? The answer is most likely all of the above.
Categories: Dealer News Stories
