Unlock the secrets to accurately valuing your small business with essential insights on key valuation methods and their financial significance.

In the first quarter of 2025, more than 2,300 small businesses were sold. The median sale price was roughly $349,000, up 4% from the same time last year.1
As a business owner, ascertaining the value of your business is important for a variety of reasons, including business succession, estate tax estimates, or qualifying for a loan.
There are a number of valuation techniques, ranging from the simple to the very complex. Outlined below are three different approaches to valuing a business.
Business valuation is not just a formulaic exercise. For instance, there is a value to the business of being a “going concern” as opposed to the start-up alternative. Ownership percentage will also matter; purchasing a minority share that has limited control may result in a discount to the actual value. The prospects for the business can impact its value. A greater premium will likely apply to a company engaged in a leading-edge technology than it would to one involved in a mature market.
Valuing a small business is not an exact science. Some aspects of the valuation may be debatable (e.g., the remaining life expectancy of a machine), while other aspects may be positively subjective (e.g., the value of the company’s reputation).
Willing Seller & Buyer
The true value of anything can only be determined when a willing seller and a willing buyer agree on a price of exchange. As a consequence, any valuation exercise may yield only a rough estimate.
Before moving forward with a business valuation, consider working with legal and tax professionals who are familiar with the process. Also, a qualified business appraiser may be able to offer some valuable insight.
Industry Affiliate
Are you not able to join us in the expo hall as an exhibitor? Register to attend as an Industry Affiliate.
Note: We strictly enforce a no suitcasing rule at our convention.
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,