Opportunity is Knocking - GET UP AND ANSWER!

Pennsylvania Dealers and those in the surrounding areas, you have a tremendous opportunity knocking at your door, and it’s the best opportunity you’ll have for the foreseeable future. In fact, it only comes around once a year. You owe it to yourself and your business to answer the call. Of course, I’m referring to the 3rd Annual MidAtlantic Convention & Vendor Tailgate, taking place on October 19-20th in Atlantic City. I attend a lot of industry events, and without a doubt, this event is right at the top of the list.

I don’t have to tell this audience that running a car dealership is a lot of work. Not only do you have to sell cars, but you’ve got to advertise and market, manage employees, keep the regulators happy, and beat your competition. That’s a tall feat and you need to be on your best game. It’s okay to admit that you don’t have all of the answers.

While there are no shortcuts to success, attending this convention is like a “cheat code”. Do you want to learn what the best dealers from around the country are doing? At the conference, some of the best of the best will be sharing their secrets. They’ll even take questions from the audience. If you want to learn how to be more profitable, and who doesn’t, there’s a class on that as well. One of the sessions I’m most excited about is “How to win in 2026”, a class that will be led by Bill Neylan of TaxMax. This was the most talked about class at last year’s event and this year’s promises to pack an even harder punch.

If you need more reasons to attend, there are plenty. There are classes on advertising and marketing, improving sales, a special BHPH track, and special technology roundtables. Executive Director Tommy Brandis and his team have pulled out all of the stops and leveraged their industry relationships to bring you the best education available.

I’m just getting warmed up. How about learning more about staying one step ahead of the regulators and lawyers? I’ll be teaching that class along with Kathy Sabaski and we’ll be sure that you leave with a notebook full of valuable insights. Would you benefit from finding the best way to advertise and market your vehicles? Do you want to learn more about reinsurance? It’s all here. The bottom line is that your state association has spent a lot of time creating an agenda that is going to help you make an impact on your business.

On top of all of that quality education, this convention has over 40 leading exhibitors that will be holding court, with lots of accessibility both evenings during the vendor tailgate events. Do you want to see what new technologies will help run your business, or learn more about how artificial intelligence can help your business become more efficient? How about service providers that specialize in vehicle procurement, advertising, parts and service? This is only skimming the surface on the providers that will be in attendance.

I’ve heard all of the excuses:

• It’s hard to get away from the office
• I’ve got cars to sell
• I’m cutting down on expenses
• I’ve heard it all already....

I’ve got news for you, folks, you can’t afford to miss this event. I see too many dealers spinning their wheels, year after year, or even regressing. One definition of insanity is doing the same thing repeatedly and expecting different results. Make the commitment and invest in your business! Attend this event. Go Midatlanticiada.org/convention and get registered today.