Rethinking Fleet Utilization: How IturanMob is Revolutionizing Shared Mobility for Businesses

Underused Fleets in a Changing World
Recent developments have transformed the way businesses manage their mobility needs. Rental companies, rideshare operators, OEMs, and leasing providers are all facing a common challenge — how to maximize the value and utilization of their fleets in a rapidly evolving market.

At the same time, corporate organizations are adjusting to hybrid and remote work models, which have left many of their fleet vehicles underused. These idle vehicles represent a significant cost burden, reducing profitability and operational efficiency.

The question many fleet operators are now asking is simple:

How can we turn underused vehicles into productive assets?

The Solution: IturanMob — A Smarter, More Flexible Way to Manage Shared Fleets

IturanMob is an all-in-one vehicle sharing and carpooling SaaS platform designed to help fleet owners make the most of every vehicle.

By combining in-vehicle hardware, advanced fleet management, and shared mobility tools, IturanMob transforms static fleets into dynamic, data-driven ecosystems.

The platform intelligently matches underused vehicles with anticipated demand, enabling organizations to:

• Increase operational efficiency
• Improve vehicle utilization rates
• Simplify employee mobility management
• Boost profitability
• Gain actionable data insights
• Manage vehicles remotely and securely
• Deliver exceptional customer experiences

Backed by Global Expertise
IturanMob is a joint venture between MOBLAB, a Brazilian smart mobility technology leader, and ITURAN, a global authority in vehicle monitoring and recovery systems.

Together, they’ve developed the only “one-stop-shop” mobility solution on the market — offering a white-label, fully digital, contactless journey for corporate and commercial fleet operators.

With thousands of clients across Brazil, Israel, Mexico, Colombia, Ecuador, and Argentina, IturanMob is now launching in the United States, beginning operations in Florida, Texas, and New York.

Seamless, Secure, and Contactless Mobility
For end users, IturanMob provides a simple and intuitive app experience that enables flexible vehicle rentals — by the hour, day, week, or month.

Fleet managers, meanwhile, benefit from robust tools that ensure full visibility and control over their assets.

IturanMob’s integrated vehicle technology prevents unauthorized usage through secure vehicle locking and ignition immobilization, ensuring that only approved, paying customers can access the vehicle.

Solutions Tailored to Every Fleet Need

1. MobCore - A powerful integration platform that connects directly with client systems and vehicle data, enabling:
   • Remote door locking/unlocking and ignition control
   • Key detection inside vehicles
   • Communication via BLE, SMS, or internet
   • Real-time telemetry: odometer, speed, RPM, fuel level, EV battery level, range, and more
   • Alerts for low battery, disconnecting, towing, speeding, etc.
   • Driver behavior insights (acceleration, braking, cornering)
2. MobPool - A white-label vehicle sharing solution featuring:
   • User booking app and fleet management tools
   • Centralized back office dashboard
   • Multi-level approval flows
   • Cost center management and reporting
   • Damage checklists and usage alerts
   • Hotspot and vehicle group registration
3. MobSub - A subscription-based mobility platform, supporting:
   • Vehicle offer management
   • Subscription requests with approval flows
   • Document collection and digital contract signing
   • Recurring online payments
   • White-label app and back-office system
4. MobRAC (Rent-a-Car) - A contactless, fully digital rental system, offering:
   • Per-minute, hourly, daily, or mileage-based charging
   • Automatic fuel adjustment
   • Configurable payment moments (booking, start, or end of trip)
   • Digital contracts and deposits
   • Multilingual app (English, Spanish, Portuguese)
   • 100% remote journey — from reservation to vehicle return

The Future of Fleet Mobility Is Here
With IturanMob, companies can completely digitalize their operations and offer a frictionless customer experience.

From automated vehicle allocation to smart payments and remote management, every step of the rental or sharing journey is secure, transparent, and efficient.

For businesses struggling with underutilized vehicles or complex fleet operations, IturanMob offers a transformative path toward smarter, more profitable mobility.