In today's competitive car market, tapping into your past customers can unlock significant marketing potential and drive repeat business. Instead of chasing new leads, learn how to creatively re-engage your existing clients to maximize your dealership's success.

In today’s competitive car market, especially for Independent and Buy Here Pay Here (BHPH) dealerships, the landscape is more demanding than ever. Advertising costs are rising, margins are tighter, and expectations are higher. Every marketing dollar must stretch further and work harder.
Yet, while most dealerships are chasing new leads, the most successful ones are looking in a different direction: backward.
That’s right. Your past customers, those we have already helped, are our most valuable untapped resources. When activated correctly, they become our most powerful marketing channel.
Stop Chasing. Start Reengaging
At Big Time Advertising & Marketing, we have worked with dealers from rural highways to city skylines, and the pattern is clear: those who thrive treat their customer database like a goldmine, not a graveyard.
The smartest dealers understand that their CRM holds more than contact info, it holds opportunity. The relationships have already been built. Now it is about nurturing them. Those who bought from us once are the most likely to do it again, and refer others, too.
The Trouble with 1st Party Data Advertising
There has been a lot of buzz about using 1st party data for advertising on platforms like Google and Meta. Sounds great in theory. In practice? Not so much.
Meta (Facebook/Instagram) has clamped down hard on personalized targeting. Google’s customer match tools come with high spending thresholds and require constant list maintenance, tools built for big players, not independent rooftops.
Even when it works, the cost-per-thousand (CPM) is high, the targeting often misfires, and we are at the mercy of algorithms favoring broad reach over personal relevance.
Here is the truth: we do not need to pay to reach customers we already have. Our CRM is full of names, numbers, and emails, use them. Build follow-up campaigns on our own channels, with our own voice, on our own timeline.
Creativity Over Budget: Marketing That Cuts Through
One reason many follow-up campaigns flop? They are criminally boring. A generic “Come see us again!” email or an oil change reminder is not memorable, it is noise. If we want past buyers to pay attention, we need to entertain and engage them.
Consider these proven strategies:
Creativity beats budget every time. When we show customers that we are plugged into the community and willing to go the extra mile, they will return the favor.
Segment Like a Pro
Modern CRMs like VinSolutions, AutoRaptor, or even Mailchimp make it easy to slice our list and tailor your message.
The message is simple: We remember you. And we have got something just for you.
Make It Memorable
Elevate the customer experience beyond what our competitors are doing. Here are a few examples that have worked for topperforming stores:
Reminder: Always check with our state’s compliance regulations before launching promotions. Consulting firms like Ignite Consulting Partners can help.
The Numbers Back It Up
Data from trusted sources* proves what many dealers are just starting to realize:
These are not just stats. They are strategies that move the needle.
For BHPH Dealers: A Built-In Advantage
We know our buyers personally. We shook their hands. We gave them a chance when others would not. That relationship? It is everything.
Use it. Send monthly loan progress updates. Offer budgeting or creditbuilding workshops. Reach out before payoff with upgrade opportunities.
One BHPH client of ours launched a “preupgrade” campaign and saw a 20% spike in second-vehicle sales in just 90 days.
We Own the Relationship. Now Own the Strategy.
If Meta or Google no longer let us remarket like we used to, good. This is our chance to take back control.
With the tools we already have, the data we already own, and a little creativity, we do not just compete. We dominate.
The Bottom Line
Your CRM is not a storage unit. It is a sales engine.
Stop wasting ad dollars on strangers. Reconnect with those who already know us, trust us, and are more than ready to buy again.
At Big Time Advertising & Marketing, we have helped independent and BHPH dealers double their repeat business simply by treating past buyers like VIPs, not afterthoughts.
Want to grow your market share? Do what your competition will not and keep doing it.
*Source: NADA 2024 Dealer Survey, HubSpot 2025 Report, NIADA 2024 Insights
Industry Affiliate
Are you not able to join us in the expo hall as an exhibitor? Register to attend as an Industry Affiliate.
Note: We strictly enforce a no suitcasing rule at our convention.
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Please view the example letters to representatives and senators below. Use the Copy to Clipboard function to easily compose and send the letters. You may also personalize the letters once copied and pasted into your desired media (letter, email, etc.).
Dear Representative ___:
As an independent automobile dealer from the state of ___ and your constituent, I am writing to urge you to cosponsor H.R. 1566, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Representatives Neal Dunn (R-FL) and Marie Gluesenkamp Perez (D-WA) and currently has 30 cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,
Dear Senator ___:
As an independent automobile dealer from the state of ___, I am writing to urge you to cosponsor S. 1379, the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act. This bipartisan bill was introduced by Senators Ben Ray Luján (D-NM) and Josh Howley (R-MO) and currently has six cosponsors.
As the cost of vehicle ownership and maintenance continues to rise, the REPAIR Act comes at a critical moment. This legislation removes unnecessary barriers and ensures independent repair shops can access essential repair data, compatible aftermarket parts, training, and diagnostic tools. For independent automobile dealers like me, this means being able to efficiently recondition vehicles before sale and provide affordable, ongoing repairs throughout a vehicle's life. These efficiencies translate into real savings for our customers, many of whom are working-class individuals and families who rely on their vehicles for work, school, and daily responsibilities. This is especially true for our rural customers, who deserve access to timely, affordable repairs close to home.
Modern vehicles are increasingly complex and dependent on data. Yet for too long, Original Equipment Manufacturers (OEMs) have controlled access to this critical information, selectively deciding who can use it and under what conditions. This control extends to aftermarket parts, often forcing consumers to seek repairs only at authorized dealerships. These practices reduce consumer choice, stifle competition, and undermine the free-market principles that support small businesses and local economies across the state of ___.
Your constituents and my customers deserve the freedom to choose where and by whom their vehicles are repaired. Equal access to tools and information ensures safe, cost-effective, and accessible repairs. It fosters competition, lowers prices, and strengthens small businesses like mine. The REPAIR Act strikes the right balance between protecting innovation, ensuring safety, and upholding consumer rights.
This important legislation is critical to the livelihoods of independent automobile dealers across the state of ___ and urge you to consider cosponsoring it. Thank you for your time and attention.
Sincerely,