
Maggie Pugesek, Partner & Trainer
A passionate expert in phone skills and internet leads since 2010, Maggie Pugesek specializes in crafting customized word tracks and processes tailored to each dealership’s unique needs. By leveraging customer psychology and rapport-building techniques, she helps teams convert more sales calls into appointments and works to maximize call efficiency and success in collections departments. At her company, C&M Coaching, Maggie focuses on improving call quality across Sales, BDC, Collections, and Service departments. She also shares her expertise through her podcast, Elevate with C&M Coaching, offering free training and actionable insights. A sought-after speaker, Maggie has presented at NIADA and multiple state IADA conferences, BHPH United, Used Car Week, Compliance Unleashed, and dealer 20 groups of all sizes—dedicated to helping dealers improve performance and drive industry success.
Breakout Session Presenter
- Every dealership believes their team is handling calls the right way.
- They believe customers are being greeted properly.
- They believe contact information is being captured.
- They believe appointments are being asked for.
- They believe risky conversations are being avoided.
- They believe the process is happening.
But belief is not the same as proof.
In this fast-paced, interactive session, we’ll take a closer look at the everyday phone conversations happening inside dealerships and reveal how quickly small misses can turn into lost opportunities, poor customer experiences, and serious compliance concerns.
With real-world scenarios, unexpected twists, and a casino-style challenge, this session will make you question what you think you know about your team’s phone performance.
Before you place your bet, ask yourself one question: Would you put money on your dealership’s calls?


