Chris Jackson is Vice President of Digital Operations at Big Time Advertising, bringing more than 30 years of experience across the automotive industry, from retail sales and dealership operations to digital marketing, website technology, and search. A recognized automotive SEO strategist and longtime industry speaker, Chris has spent more than a decade presenting at automotive conferences and helping dealers better understand how search engines, websites, digital advertising, and emerging technology influence the modern car-buying journey. His approach is rooted in education, transparency, and measurable results. Rather than chasing the latest marketing buzzwords, Chris focuses on helping dealers understand what is actually happening behind their digital performance, why it matters, and how to turn that knowledge into practical strategies that drive visibility, leads, and sales. Today, Chris leads digital operations at Big Time Advertising, where he works with automotive dealers and dealer groups nationwide on SEO, website strategy, digital advertising, lead generation, analytics, and emerging search technologies. His current work includes helping dealers navigate the rapidly changing relationship between traditional search, artificial intelligence, Google AI Overviews, and the next generation of automotive digital marketing.