Terry MacCauleySpeaker

Terry MacCauley
Founder & CEO, Big Time Advertising

Terry MacCauley stands as a beacon of insight in the automotive industry. With an enriching journey spanning over three decades, Terry's diverse experience encompasses the realms of sales, management, and a notable expertise in advertising & marketing. His deep-rooted comprehension of the automotive retail dynamics empowers dealerships to not just meet but surpass their business milestones.

A history steeped in success, Terry's past roles have seen him in various leadership capacities at premier OEM dealerships, earning him a reputation as an esteemed speaker and consultant. His charisma, blended with the right dose of candor, energy, and humor, never fails to captivate his audience, rendering them eager for more of his unparalleled insights.

Currently helming the role of CEO at Big Time Advertising, Terry, and his proficient team champion the cause of digital marketing for auto dealers. Their commitment? A focus so sharp on sales volume and gross results, it's practically laser-like. Collaborating with dealerships, they craft and implement complete advertising and marketing blueprints that not only bolster sales but optimize operations.

Terry's legacy doesn't just rest on his credentials but on the transformative impact he has on auto dealers aiming to triumph in a fluid marketplace. Whether it's the stage of an industry seminar or a personalized advertising and marketing consultation at a dealership, Terry's mission remains unchanged: to furnish actionable insights and pragmatic advice, ensuring results that matter.

Breakout Session Presenter

Unlocking AI to Take Marketing (and More) to the Next Level

Uncover the transformative potential of AI in marketing and other dealership areas.  Learn how these tools can propel your dealership to new heights, from customer data analysis to digital advertising. Packed with the latest statistics and practical examples, this session promises actionable insights to elevate your marketing strategy and boost your competitive edge.

Event Day