With a proven track record of driving business growth, Efrat is a seasoned sales, service, and marketing executive with over 20 years of experience across multiple industries. As VP Revenue & Service at Ituran USA, she spearheads marketing strategy, sales initiatives, and service team management, consistently delivering double-digit growth and expanding business segments. Throughout her career, Efrat has demonstrated expertise in market research, competitor analysis, pricing strategy, and team leadership. Her background spans various sectors, including insurance, real estate, and publishing, enabling her to bring a unique perspective and adaptable skill set to her roles. With a strong foundation in business development, Efrat excels at identifying new opportunities, building strategic partnerships, and fostering senior client relationships. Her experience in managing high-performing teams and driving business results has earned her a reputation as a results-driven leader.

Ituran GPS is a leader in the AVL (Automatic Vehicle Location) services worldwide. With over 2.5 million active devices and 3,200 employees, it is publicly traded on the Nasdaq. Proudly servicing the Automotive Sub-prime & BHPH Industry in the USA with superior product, advanced software, and enhanced API Integrations with DMS and Payment Processing companies to ensure efficiency and compliance.