
President & CEO, Tax Refund Services Tax Max
Bill founded Tax Refund Services in 1995 and acquired Tax Max in 2006 to become the largest tax preparation company in the United States to focus solely on the car dealer customer. In June of 2019, Tax Max partnered with the Autotrader BHPH Center to help dealers generate leads and leads speciÿc to consumers wanting to use the tax refund or future tax refund to purchase a vehicle. In 2020, Tax Max created the “File & Drive” Sales event where the customer ÿles directly with Tax Max and the dealer no longer does any of the work. And NEW for 2025, Tax Max is launching our Tax Season Consulting Groups, where we will help your tax season program from November to March. Tax Max has processed over 1 MILLION returns and Bill’s 31 years of experience in the automotive industry ranges from annual face to face interaction with the customer to participation in a number of state, regional, and national automotive and BHPH associations and trade groups.
Each year, the Tax Max program generates $100 to $200 MILLION in tax refund checks for their dealerships to disperse to their customers. Tax Max dealers operate under one simple concept: by being the company to hand the customer the tax refund dollars, they are in the best position to be the ÿrst place the tax refund money is spent every year.
To be brief, Tax Max gives the dealer the ability to convert a paystub and/or a W2 into a down payment using various programs to maximize tax season such as our 1st quarter “File and Drive Program”, 4th quarter program which allows you to sell cars starting in October, collections, repairs, and their new all-year-round program – Tax Season 365.
Workshop Speaker
How to Sell and Underwrite a Q1 Tax Season DealHow to Collect on Past Due Accounts and Repair Notes in Q1 (When the tax money is out there)

Tax season success by thousands of partnered dealerships nationwide since 1995.
The average Tax Max dealer receives $5211 per deal. SCHEDULE A DEMO NOW.
Tax Max offers proven solutions designed to increase down payments, increase online presence and receive real-time leads from shoppers in your area.
Tax Max offers proven solutions designed to increase down payments, increase online presence and receive real-time leads from shoppers in your area.
Why Tax Max Program?
Increase down payments by accessing your customer's tax refund first
- Help reduce the term by up to 20%
- Same day funding
- No Risk – No Liability
- Ask about our Tax Season 365 Days a year program
Why Autotrader BHPH Center?
- List entire inventory online – No limits
- Real-Time analytics about shoppers in your area
- Increase online presence
- Will help you sell more cars
Why Drive Now Network?
- Average 30-40 leads during peak tax time
- Average closing ratio 17.3%
- Real-Time leads from car shoppers in your area
- No per lead fees







